Schaeffler Automotive Aftermarket S.A. de C.V. · Mexico

Taller Experto is a magazine edited by Schaeffler Aftermarket Service, its main target is to inform all the customers about the company’s products. At the same time, articles about innovations, mechanics’ inquiries and some other situations related to the automotive industry are treated.

Taller Experto has a print run of around 36,000 copies in a quarterly basis, and it is complimentary distributed among repair shops and garages throughout Mexico.

Since its first edition in 2006, the magazine’s success and demand have been increasing having as a result more pages, from 16 to 24 in order to satisfy the mechanical doubts from its suscribers.

The contents of Taller Experto are divided as follows:

• Technical section: here the most important characteristics of each product line are highlighted.
• Innovations: a detailed description of the new products commercialized by LuK AS is presented.
• Installations: the Technical Service department displays the mounting or dismounting of Schaeffler products.
• Did you know?: interesting automotive data for mechanics is presented here.
• News: in this section all the relevant events for LuK AS customers are published.
• Master's exchange: here mechanics’ doubts sent by email, telephone or snail mail are answered.